Seaward Summer Special Offers Campaign

My role: Email Marketing, CRM and Copywriter
Q2/Q3 2025

Value proposition

B2C campaign promoting limited time offers for specific product lines in the Seaward catalogue.

Target Audience

UK residents
Public sector workers
Previous customers looking to upgrade
Inactive customers

Objectives

Re-engage inactive customers
Improve retention
Re-enforce brand messaging that Seaward is the most trusted brand when it comes to PAT Testing products and knowledge

Tools used

Brevo, Goldmine, Adobe Create Suite, Asana

Strategy & Approach

Work with the design team to create a series of standardised visuals, as well as templates that can be used for any reactive messaging.

A/B test designs and copy on small section of database.

Create an automation in the CRM that includes a personalised messaging from the sales team to follow up any potential leads.

Create a bespoke automated journey, for any new signups in the target segments, using the most popular campaigns of the sales.

Insights

The importance of personalising the customer journey, in regards to specific product requirements.

Working with sales to design a nurturing approach to customer communications.