Seaward PV:1525
Role: Email Marketing Lead/ Campaign lead
Renewable Energy Sector: Solar Power
Launched 2025
Responsibilities
• Define key campaign themes and messaging
• Identify opportunities for Email Marketing
• Build customer excitement to spark pre-orders
• Use geographical segmentation to coincide with demand
• Monitor product interest in launch build up
Key Campaign Themes:
Efficiency
Modernity
Optimisation
Objectives
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Increase open rate in Solar customer base
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Generate a pre-order leads pipeline
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Build a foundational customer base for the sales team
Campaign Headline
A new dawn of optimal PV Testing
Strategy & Approach
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Create an automation for B2B customers who have shown interest in other solar range products and content
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A/B test on campaign visuals with a small segment, this needed collaboration with the design team.
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Divide the focus audience into southern and northern hemisphere countries. It was key that we targeted customers whose countries were heading into summer around the time of product launch.
Tools Used
Brevo
Goldmine
Adobe Create Suite
Miro
Asana
Smarter E Award
The Smarter E is an international award that recognises the most innovative and pioneering solutions driving the global energy transition. To coincide with the launch we entered in a product from the PV:1525 series. Although we didn’t win, we were selected as a finalist, which helped us achieve recognition for the product from industry experts and provided an excellent springboard for the launch.
Experience gained
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Received a more in-depth experience of a new product campaign life cycle
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Working directly with sales to create bespoke B2B and B2C customer journeys
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Working with distributors to create messaging for international clients
Campaign Examples
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