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Seaward PV:1525

Renewable Energy Sector: Solar Power
Launched 2025

Role: Email Marketing Lead/ Campaign lead

Responsibilities

Identify Opportunities for Email Marketing
Build customer excitement to spark pre-orders
Use geographical segmentation to coincide with demand
Monitor product interest in launch build up

Objectives

Increase opens
Generate a pre-order leads pipeline
Build a foundation customer base for the sales team

Tools used

Brevo, Goldmine, Adobe Create Suite

Strategy & Approach

Create an automation for b2b customers are trialling software and have downloaded guides.

A/B test on campaign visuals with small segment, cross collaboration with the design team.

We separated out campaign into southern and northern hemisphere countries, as we wanted to target those heading into summer first. Ten followed the usual best practices of time-zone etc.

Smarter E Award

Smarter E an international award that recognizes the most innovative and pioneering solutions driving the global energy transition. To coincide with the launch we entered in a product from the PV:1525 series. Although we didn’t win, we were selected as a finalist, which helped us achieve recognition for the product from industry experts and provide an excellent springboard for the launch.

Insights

Received more in-depth experience of a product life cycle
Working directly with sales to create bespoke B2B and B2C customer journeys
Working with distributors to create messaging for international clients