Seaward Summer Special Offers Campaign
Role: Email Marketing Lead/ CRM and Copywriter
Q2/Q3 2025
Responsibilities
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Identify Opportunities for Email Marketing
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Use industry segmentation
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Create bespoke customer journeys
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Monitor offer interest
Key Campaign Themes:
Efficiency
Reliability
Longevity
Value Proposition
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B2C and B2B campaign promoting limited time offers for specific product lines in the Seaward catalogue.
Campaign Headline
Trusted for over forty years. Built for tomorrow.
Target Audience
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UK / Australia / New Zealand residents
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Health and Safety Executives
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Facilities Managers
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Public sector workers
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Previous customers looking to upgrade
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Inactive customers
Tools Used
Brevo
Goldmine
Adobe Create Suite
Miro
Asana
Objectives
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Re-engage inactive customers
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Improve retention
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Re-enforce brand messaging that Seaward is the most trusted brand when it comes to PAT Testing products and knowledge
Strategy & Approach
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Work with the design team to create a series of standardised visuals, as well as templates that can be used for any reactive messaging.
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A/B test designs and copy on small section of database.
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Creating and improving automations in the CRM that help the sales team to follow up any potential leads.
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Create and improve a bespoke automated journey for any new signups in the target segments, using the most popular campaigns of the sales
Campaign Examples
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Experience gained
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The importance of personalising the customer journey, in regards to specific product requirements.
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Working with sales to design a nurturing approach to customer communications.